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   Thursday, September 6, 2007

In the day-to-day operation of an online business we can sometimes lose sight of what we want to achieve as opposed to how we actually go about achieving it. For us to achieve our goals of financial independence and time freedom we need to have customers. Most peoples understanding of customer acquistion stops at this point.
One of the key factors in getting a customer to buy (literally) into what you're selling is engagement. You must engage their minds, engage their desires,
engage their dreams and their hearts. That being said the next and most obvious question is "How?"
Part of any sales process is how the potential customer learns about your product and how valuable it can be to them. People learn in a variety of ways and approaching the wrong person with the wrong delivery method = zero results. Think back to a time when you dealt with a good sales person. Do you remember their body language? Their facial expressions? The volume and tone of their voice? A good sales person understands that to keep you focused on what they're selling they also need to use visual expressions, hand gestures, positive tone and maintain eye contact. Any distraction can mean the end of the sales process.
For a customer to get the most out of your website, ebook or software you need to deliver the information to them in the most engaging possible way. Multiple forms of information delivery gives you the best possible chance of appealing to the widest audience.
So how do people learn and how can this benefit you and your business?
The three different types of learning:
Auditory - people with an auditory learning style have a strong appreciation of words and remember details easily. Emotive language and words that paint pictures and bring out the passion in your product will be most effective with this type of person. Both audio and video are very effective for auditory learners as is reading the material aloud.
Visual - presentation is critical to visual learners. Shabbily presented text, typos, bad grammar, bad graphics or anything moderately confusing to look at will cause the visual learner to lose interest almost immediately. Charts and diagrams will be remembered before reams of plain text. Watching somebody actually perform the steps involved can be very beneficial. Words can be used to paint a picture in the minds of a visual learner quite easily. If a visual learner were to read the words "pink elephant" they'd instantly picture a pink elephant in their minds. Some of you reading this have just experienced this.
Tactile/Kinesthetic - learn by doing or by by praticing what they've just been shown. You can spot a kinesthetic learner from their tendency to tap their feet or exhibit similar rapid leg movement whilst thinking or in learning mode. A kinesthetic learner is a hands-on learner so spreading practical demonstrations or exercises around your ebook or software product will really grab this type of learner. Kinesthetic or tactile learers need to be involved in the process for it to have any meaning to them.
What does this all mean? It means that online businesses are missing 66.6% of their potential market every time they produce a product that only targets one learning style. Auditory learners cannot wade through 300 pages of an ebook but would gladly listen to a 6 hour audio transcription of the same ebook. Visual learners need colourful charts, diagrams and pictures properly displayed to benefit from the experience. Kinesthetic learners need to be engaged quickly with practical exercises - the "put the ebook down and go and do this" type of activity. If not they'll grow bored and move onto something else.
Is it possible to combine all these learning styles into one single product? Of course. You don't need to develop an entirely different product for each learning style. Combining your ebook or software with some audio and video instruction modules or beginners guides would cover all the learning style bases. Variety of information delivery is the key.
In finishing ask yourself one question: What would a 66.6% increase in customer response do for your business?

Niall Roche is the content author & owner of www.affiliate-advocate.com which is an online affiliate marketing guide


Tips For Marketing Your Affiliate Business
Not all Home Business Entrepreneurs are experienced enough to produce their own product, so most of us 'would-be-entrepreneurs' become affiliates, marketing someone else's products and opportunities. That is nothing to be ashamed of. Lots of people make a really great living doing it, and so can you.
Being a Work at Home Business Entrepreneur is not as easy as it first appears. Don't get me wrong, it is not that difficult either. As the saying goes "anything is easy if you know how". The BIG secret is learning "how to market" on the Internet.
Internet Marketing is a little different to marketing offline. You sell your online products and opportunities from an electronic store called a website. When you open a store in a Mall or in a busy town you can rely on walk-in trade who see your goods through the shop window and want to buy. With a website store, the concept is a little different. You have to take your store or its products and place it where the people are likely to be - traffic exchanges, safelists, search engines, electronic magazines etc.
Selling your affiliate products should begin even before the customer clicks on your affiliate link or the banner on your web site. Don't only rely on placing a banner on your web site with the hope that someone will click on. It may work a few times but it is not the best way to produce good results. The best results are achieved when the customer is already sold on your product before he clicks on your affiliate link. Write a good ad copy that does not obviously seem like you are selling your product. Entice the customer to click on your link with words that would make you want to buy the product, or join the opportunity yourself.
Use the products you plan to promote yourself so you can market them enthusiastically and do not be afraid to use testimonials from enthusiastic customers. They work wonders!
Concentrate your efforts on choosing a few good affiliate programs and marketing them effectively. Choose a program with products or services that interest you. Do not be lured into signing up for numerous affiliate programs in the hope that one of them will make money. Choose wisely and try not to get involved in selling things you know nothing about.
Don't try to sell heavy duty equipment if you know what HGV stands for. Go with your passion, your enthusiasm will grab your client by the nose and lead him/her to your affiliate link.
When you have chosen your affiliate company, build a site to market the products and programs you've chosen. Choose a name that is relevant to your affiliate program and the products you plan to sell. If your site is built to sell craft items then selling car parts on it is not a good idea. It would be far better to include a short course on how to make craft items. Keep your site relevant!
Read everything you can about your products and research them thoroughly so you can answer all the questions you get asked either by the people signing up under you or your customers. Look around for other items to sell or give away that will enhance the products or services you sell. If your main focus is affiliate marketing you could include products and free gifts and e-books that will help with marketing the products you sell.
Create a catchy signature to use each time you send out your mail, you never know whose interest it might stimulate. Don't forget to include your affiliate links in all your outgoing mail. Market, market and market your products some more. Think about what your target audience is looking for and keep it in mind always.
About The Author
Janice Sharman currently runs the Sure Profits Center.
Get ALL the Home Business Internet Marketing Information
and Resources You'll Ever Need to Profit on the Internet!
Subscribe to her 'Secrets To Sure Profits' Newsletter at
http://www.profits4sure.com


The Top 6 Website Sins
They say the eyes are the window to the soul. Your website then is the window to your business. What would a passerby think of your "window"? Would they want to stop and maybe come inside for a few moments? Or would they just pass by without giving it a second glance?
The goal of any website is to make the visitor stay. The desired visitor response might be that they make a purchase, sign up for a newsletter, enter a competition or simply complete a survey. The end result is the same - you need the web surfer to hang around your website for as long as possible.
There are, however, aspects of your site which can stop visitors from staying. Some of these are:
Sin #1
Slow loading
The ultimate website sin. Your homepage must, must, must load in 30 seconds or less. This is not optional. If a visitor has to wait more than 30 seconds they will stop what they're doing and move on to the next website. Optimize your website to load quickly by using as few graphics as possible and then only use JPEGS and GIFS.
Your website should be no more than 20% graphics and at least 80% text. Why? Text loads faster and also keeps your visitor reading about your site as it loads up.
Sin #2
Poor layout
A visitor should be able to find what they need on your website in 3 clicks of the mouse or less. Any more than that and you're losing valuable visitors. Your navigation menu should be easy to use and every single link must work properly. Make use of a sitemap. Do not use fancy cursors. Do not use complicated menu systems. Text should be legible but not too big. Keep it simple. Imagine how a new internet user would react to your website. Would they love it or hate it? Could a new visitor to your website easily find the information they're looking for?
Sin #3
Awful color schemes
There's nothing worse than searching for a website for hours only to find what you need and then realize that you cannot read the text on the pages because the owner though yellow text on a light blue background was cool. If you need guidance on how to choose colors for your website look at any magazine for examples. Black or dark blue text on a white background is the simplest and most effective color scheme.
For your menus and other background colours bear the following in mind:
Red is stimulating and agressive.
Blue is peaceful and tranquil.
Gree is calm and refreshing.
Yellow grabs peoples attention.
Purple is wealthy and luxurious.
Brown is solid and reliable.
Orange is bright and optimistic.
Sin #4
Poor spelling and grammar
If you're selling a product or service online and your website is littered with spelling and grammar mistakes then you're on a loser immediately. I recently reviewed an ebook that had 4 very bad spelling mistakes including the word business misspelled in the opening paragraph. Inexcusable. We all make mistakes but keep them to a minimum. A visitor may forgive one typo. You may not get a second chance.
Here's 3 tips for checking your webpages.
1. Use a spell checker. Every word-processor has one.
2. Proofread anything you write from bottom to top. You'll spot more mistakes that way.
3. Always proof read anything you've written 24 hours later. You'll be amazed at how many mistakes you'll spot.
Sin #5
Flashing graphics
Banners or logos that flash, spin, fade in and out and/or perform any other gimmick are a no go area. Don't use them. Flashing banners and logos say "I've never put together a website before. Cool, huh?" Any website with this type of graphic element turns me off. A website logo or banner should be a static graphic or text. Online marketing surveys consistently report
that animated icons and graphics on a website are a major turnoff for visitors.
Sin #6
Hit counters
Only used by amateurs. Take them off your website. Please. Any decent webhost can provide you with traffic stats which will provide much more accurate information than a hit counter. Having a hit counter on your website was a good idea 8 years ago. The online world has moved on. You should too.
There's an old rule of sales:
"If I could see through John Smiths eyes I could sell John Smith what John Smith buys".
Design your website for your visitor and not for you.

This article was provided courtesy of Affiliate-Advocate.com where you'll find tons of information on online affiliate marketing